The young man in the advertisement is strapping, lean and apparently healthy. He is also topless – apart from a baby bib wrapped firmly around his neck, embroidered with the words “I love mummy”. To his left sit four tins of infant formula and a bouncy baby. The implication is clear – feed your son […]
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The health of the new-born It has been shown that healthy new-born babies have a higher number of bifidobacteria in their microflora. Several studies have indicated that it is the stimulation of this microflora that resulted in the absence of diarrhoea, their increased resistance to gastro-entritis as well as general improved resistance to infections (Speck, 1975; […]